The Rise of Cryptocurrency in Online Shopping: Advantages and Challenges

Sep 21, 2023


6 min read


  • Cryptocurrency's Consumer Appeal

  • Advantages of Cryptocurrency in Online Shopping

  • Challenges of Cryptocurrency in Online Shopping

  • Inqud's Solution: Bridging the Gap

  • Conclusion

The rapid surge of cryptocurrency adoption has extended its reach into the realm of online shopping, revolutionizing the way transactions are conducted and challenging traditional payment methods. In this article, we will delve into the profound advantages and pressing challenges that the integration of cryptocurrency brings to the world of online shopping.

Cryptocurrency's Consumer Appeal

While Bitcoin (BTC) marked the genesis of the cryptocurrency era, the present landscape boasts a staggering array of over 4,000 cryptocurrencies globally. Given Bitcoin's pioneering status, it's often employed as a blanket term for all cryptocurrencies, akin to using "hoover" for any vacuum cleaner, irrespective of the brand!

Bitcoin's allure is substantially grounded in its scarcity. Crafted by Satoshi Nakamoto, Bitcoin was conceived with a limited supply, capped at 21 million units. This design aligns Bitcoin with the likes of precious metals such as gold, providing a safeguard against inflation. Nakamoto's strategic intent was to forge an electronic currency impervious to the ravages of inflation.

It's worth noting that Bitcoin isn't the sole finite cryptocurrency in existence. Other contenders in this category include Litecoin (84 million), Ripple (100 billion), Dash (18.9 million), and IOTA (2.8 billion). Yet, the roster doesn't halt with Bitcoin and its finite counterparts. Ethereum, Dogecoin, and Shiba Inu hold their ground as sought-after cryptocurrencies, with the imprimatur of Tesla and SpaceX magnate Elon Musk adding to their allure.

Cryptocurrency's embrace spans the global populace, albeit with variable degrees of adoption across nations. While a mere 6% of Americans claim ownership or use of cryptocurrency, an astonishing 32% of Nigerians are onboard. This discrepancy can be attributed to markets with higher mobile commerce prevalence and limited access to conventional banking channels. For eCommerce purveyors, integrating cryptocurrency as an alternative payment avenue could well unlock hitherto untapped revenue streams in these burgeoning markets.

Advantages of Cryptocurrency in Online Shopping

Global Accessibility and Inclusivity: Cryptocurrencies eliminate the barriers posed by traditional banking systems and currencies. Shoppers from around the world can engage in cross-border transactions without the need for currency conversion or hefty international transaction fees. This inclusivity enhances market reach for businesses and allows customers to access a wider range of products.

Security and Privacy: Cryptocurrencies operate on blockchain technology, a secure and transparent digital ledger. This provides enhanced security for both buyers and sellers, reducing the risks associated with fraudulent activities, chargebacks, and data breaches. Furthermore, the decentralized nature of cryptocurrencies allows users to maintain control over their personal information during transactions, promoting privacy in an era of increasing digital surveillance.

Lower Transaction Fees: Traditional payment methods often incur substantial transaction fees, especially for international transactions. Cryptocurrency transactions, on the other hand, involve lower fees, making microtransactions and cross-border purchases more cost-effective for both consumers and merchants. This cost-efficiency is particularly advantageous for small businesses operating on slim profit margins.

Swift Transactions: Cryptocurrency transactions are conducted directly between parties, eliminating intermediaries and enabling instantaneous peer-to-peer transfers. This expedites the payment process, reducing waiting times associated with bank transfers and credit card transactions.

Challenges of Cryptocurrency in Online Shopping

Volatility: The cryptocurrency market is notorious for its price volatility. The value of popular cryptocurrencies like Bitcoin can experience rapid fluctuations within short time frames. This volatility poses a challenge for businesses that price their products in cryptocurrencies and for consumers who may be hesitant to spend due to concerns about value depreciation.

Limited Adoption: While cryptocurrency adoption is growing steadily, it is not yet as widespread as traditional payment methods. Many online retailers do not accept cryptocurrencies, limiting the options for consumers who wish to make purchases using digital assets.

Technical Barriers: Engaging in cryptocurrency transactions requires a degree of technical knowledge that not all consumers possess. Setting up digital wallets, understanding transaction processes, and managing private keys can be intimidating for individuals who are new to cryptocurrencies.

Regulatory Uncertainty: The regulatory landscape for cryptocurrencies is still evolving in many countries. Changes in regulations can impact how cryptocurrencies are used for transactions, potentially leading to confusion for both businesses and consumers.

Inqud's Solution: Bridging the Gap

Inqud emerges as a solution to bridge the gap between cryptocurrencies and online shopping. With user-friendly widgets, Inqud allows seamless integration of cryptocurrency payment options directly into E-Commerce platforms. This not only enhances the shopping experience for customers but also offers businesses the advantage of tapping into the growing cryptocurrency user base. Inqud's robust security measures ensure the safety of transactions, promoting trust among consumers and retailers. Moreover, Inqud's on-ramp solutions simplify the process of converting cryptocurrencies into local fiat currencies, providing an essential tool for overcoming the volatility challenge.


As the world of online shopping evolves, the integration of cryptocurrencies presents both immense opportunities and complex challenges. The advantages of global accessibility, enhanced security, and lower transaction costs are tempered by concerns about volatility, limited adoption, technical barriers, and regulatory uncertainty. However, with innovative solutions like Inqud, the potential benefits of cryptocurrency in online shopping can be harnessed while mitigating the challenges. As more businesses and consumers embrace this transformative technology, the landscape of online shopping is poised for a revolution that could redefine the future of digital transactions.




API, Crypto widget, card2crypto


Fiat, Fiat, local payments, Payment methods, Cryptocurrency


Oliver Bennet

Cryptocurrency Payment Strategist

Let's discuss your business tasks

Let us aid your goals with payment solutions. Leave your inquiry, and we will contact you within 15 minutes.


Phone (optional)


Messenger (optional)

Сompany name (optional)

Website (optional)

Message (optional)